2022
Clients introduction
Valluvar Vidhyalaya Matriculation Higher secondary school is a co-educational higher secondary school with a long history of serving the Srivilliputhur population. They cater for 1300 pupils from kindergarten to standard 12 for the past 25 years. VRV has evolved into one of the region's top private schools, with a thriving environment supporting students and young brains in management and equipped with sophisticated infrastructure.
Base requirement
An identity redesign was required in order to improve the institution's identity in light of the new infrastructure and managerial changes.
Services offered
Branding - Research, analysis, brand strategy, mood board, logo design, design collaterals, content and communication design, marketing material preparation
Challenges
Current Identity
Redesigning the brand identity via a modern lens to focus on the present and future audience, within a population already familiar with the previous brand identity, required deeper awareness and positioning in society through strategizing.
Educate
Learn more about the education business and the Srivilliputhur region, and how a new brand redesign might give a fresh facelift to adapt to the future market.
Visuals
Being a school working in a third-tier city, the quality of the visuals provided was falling short of professional standards and the new brand identity.
Primary colour:
Philippine Green
RGB: R0 G126 B64
CMYK: C89 M26 Y100 K13
HEX: #007e40
Primary colour:
Sizzling Sunrise
RGB: R251 G219 B0
CMYK: C3 M10 Y100 K0
HEX: #fbdb00
Secondary colour:
Chinese Black
RGB: R18 G18 B18
CMYK: C1 M1 Y1 K93
HEX: #121212
Secondary colour:
White
RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
HEX: #ffffff
Tertiary colour:
Venetian Red
RGB: R204 G21 B18
CMYK: C0 M90 Y91 K20
HEX: #CC1512
CLEOPATRA
H1 - Heading
ABCDEFGHIJKLMNOPQRSTUVWXYZ
!^*()_+{}’”[]<>\
Roboto
Secondary Heading
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+{}’”[]<>\
Concluding thoughts
The outcome pleased the management. I was offered the position of design consultant for the client's future design needs. This role provided me with hands-on experience convincing multiple decision-makers on the client side and using my communication design skills to create materials for the Srivilliputhur population.
