2022
Clients introduction
Bliss Natural pads is a fast-growing and eco-friendly sanitary napkin made from kenaf fibres (Kenaf stem waste), which is a well-known substitute for jute. Niveda R and Gowtham S created bliss Natural, in Coimbatore, and they claim their product to be sustainable. Being 100% bio-degradable, the Indian bureau of standards has accredited the product as bio-based and meeting the United Nations' sustainable standards.
Base requirement
To rebuild the brand identity and visual aspects in order to generate a powerful brand voice and market positioning. To properly represent the product and develop confidence among current and future customers.
Services offered
Branding and strategising - Brand strategy and research, mood board and creative direction, Brand placement, logo design, package design, pitch presentations, marketing materials, and design collaterals.
Challenges
Taboo and competition
Competing with well-established and connected giants like Whisper and Stay-free, the need for a strong voice and identity, unique and strategised to break the taboos around creating awareness and selling their products, is challenging.
Awareness and Language
Bliss Natural's vision is to make sanitary products affordable, and available for Indian Women while being sustainable, needs to focus on the masses, in specific the rural population which has less access to such products. So language and awareness of sustainability and impact were and are a major challenge.
Marketing
With eco-friendly and organic labels being exploited in the Indian market, new ways to communicate and stand out required a lot of research, analysis, and effort.
Pricing
As a student startup, the funding for exploring sustainable alternative packaging choices was far from being considered.
Primary colour:
Sunset Orange
RGB: R251 G87 B90
CMYK: C0 M65 Y64 K2
HEX: #FB575A
Primary colour:
American Green
RGB: R57 G179 B74
CMYK: C68 M0 Y59 K30
HEX: #39B34A
Secondary colour:
Sizzling Sunrise
RGB: R251 G219 B0
CMYK: C0 M13 Y100 K2
HEX: #FBDB00
Secondary colour:
Chinese Black
RGB: R18 G18 B18
CMYK: C1 M1 Y1 K93
HEX: #121212
Secondary colour:
White
RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
HEX: #ffffff
CLEOPATRA
Heading
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+{}’”[]<>\
Baby Aletha
Heading
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+{}’”[]<>\
Impact
Sub Heading
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Concluding thoughts
This proposal did not advance to the next stage for a variety of reasons. This project assisted me in creating a framework for identifying the type of clients I wanted to work with, who are looking for creative solutions.
