Based in Melbourne

-37° 49' 17.76" S

145° 02' 12.12" E

Based in Melbourne

-37° 49' 17.76" S

145° 02' 12.12" E

About me

Projects

Karumai

KOSH

#branding #identitydesign #personalbrand #bridalmakeupstudio

KOSH

#branding #identitydesign #personalbrand #bridalmakeupstudio

2022

Team: Harish Sundar

Status: Completed

My role: Brand and visual designer - Research, Analysis, Implementation
Tools used: Adobe Photoshop, Adobe Illustrator, Adobe Indesign

Collaboration:

The Health Transformation Lab, RMIT

Team: Harish Sundar, Sarah Bartley, Saumya Mutneja

Status: Proposed & in further development

Clients introduction

Kosh hair and makeup is a bridal studio owned by Sugirtha Subbiah, a fashion designer and makeup artist based out of Theni. Since 2019, the studio has been growing its services throughout south India and has worked on over 200 weddings in the last three years.

Base requirement

To redesign the studio's identity and create a strong brand voice, brand philosophy, and guidelines to cater for the best service for its present and future target audiences, as well as to keep consistency across all studio branches.

Services offered

Brand design - Brand strategy and research, Mood board and creative direction, Brand placement, Logo design, Design collateral preparation

Challenges

Language
Kosh is a regional studio, and because most of its target audience prefers regional languages, bilingual formats were required for marketing collateral.

Media/Press
With most communication taking place via WhatsApp and phone conversations, utilising Google Analytics via website connection is not as effective in this scenario.

Visuals
The brand must be highly modern, elegant, and inviting, while the graphics must target an audience that has already been exposed to comparable pictographic components through the beauty and cosmetics sectors.

Logo conceptualisation

The keywords for the logo mark derived from preliminary study were woman, beauty, princess, bride, and Tamil. I went in three distinct paths based on these aspects.

1. A metaphorical depiction of an Indian woman and her beauty using Tamil cultural themes and art techniques. In Tanjore's huge temple and Modhera's Sun Temple, a renowned sculpture of a lady using mascara was used.

2. Line art illustration of a Tamil woman and traditional bridal decorations.

3. A contemporary silhouette of a princess with a crown.

The keywords for the logo mark derived from preliminary study were woman, beauty, princess, bride, and Tamil. I went in three distinct paths based on these aspects.

2. Line art illustration of a Tamil woman and traditional bridal decorations.

3. A contemporary silhouette of a princess with a crown.

The keywords for the logo mark derived from preliminary study were woman, beauty, princess, bride, and Tamil. I went in three distinct paths based on these aspects.

2. Line art illustration of a Tamil woman and traditional bridal decorations.

3. A contemporary silhouette of a princess with a crown.

Logo deliverables

Brand colours

Primary colour:

Sky Blue

RGB: R20 G20 B210

CMYK: C91 M84 Y0 K0

HEX: #1414d2

Primary colour:

California Gold

RGB: R253 G118 B21

CMYK: C0 M23 Y91 K0

HEX: #fdb515

Secondary colour:

Chinese Black

RGB: R18 G18 B18

CMYK: C1 M1 Y1 K93

HEX: #121212

Secondary colour:

Light Grey

RGB: R212 G212 B211

CMYK: C16 M12 Y13 K0

HEX: #d4d4d3

Tertiary colour:

Berkley Blue

RGB: R0 G50 B98

CMYK: C100 M86 Y35 K25

HEX: #003262

Secondary colour:

White

RGB: R255 G255 B255

CMYK: C0 M0 Y0 K0

HEX: #ffffff

Typography

Typography is important in the Kosh style. When we use this range appropriately, we may produce readily recognised messaging that is free of distraction.

primary typeface

Cleopatra is our primary typeface.

Uppercase letters, numbers, and a wide range of punctuation are all included in this typeface. Serif typeface with a contemporary, attractive look. Designed for posters, web designs, branding, drawings, badges, and other projects. This typeface is primarily meant for use in headers, brand names, and other appropriate duties. Cleopatra - typeface groove new typeface. Confidence in the bling to it with sensitive lines provides brand loyalty and long-term fashion.

Secondary typeface

Futura PT is an additional typeface. You may add accents to the font hierarchy using this font. This typeface does not have a great number of styles, thus there are no added challenges. Futura PT employs an equal width of the character, which aids in the display of information on both digital and printed products. This typeface, which comes in several weights, serves as the body of the Kosh style.

Typography is important in the Kosh style. When we use this range appropriately, we may produce readily recognised messaging that is free of distraction.

primary typeface

Cleopatra is our primary typeface.

Secondary typeface

CLEOPATRA

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789!@#$%^&*()_+{}’”[]<>\

Futura PT

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789!@#$%^&*()_+{}’”[]<>\

Futura PT

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789!@#$%^&*()_+{}’”[]<>\

Brand Guide

Concluding thoughts

The client was happy with the end result. Working for small firms allows us a lot of creative flexibility. This job allowed me to learn more about makeup artistry and current market trends among freelance artists and studios.

NEXT PROJECT

Have an idea?

Let's work together>>

Have an idea?

Let's work together>>

Download Resume

Currently living in Melbourne, the aboriginal land of Kulin Nation, I would like to acknowledge the Aboriginal and Torres Strait Islander People throughout Australia and their continuing spiritual relationships and connections to their unceded Land and country.