2022
Clients introduction
Zeekers is a technology start-up that aims to train blue-collar, and grey-collar workers and students. They use their technology platform to connect employers and employees in order to discover the ideal individuals and jobs. They assist a variety of organisations in sourcing suitable candidates, including engineering, civil, IT, BPO, and sales.
Base requirement
To redesign the studio's identity and create a strong brand voice, brand philosophy, and guidelines to cater for the best service for its present and future target audiences, as well as to keep consistency across its platform.
Services offered
Branding - Brand strategy and research, mood board and creative direction, logo design, marketing materials, design collaterals.
Challenges
Target Audience
Understanding the accessibility and target user required additional effort and fieldwork.
Print collateral
The initial design collateral required further unique adjustments and content production for specified jobs as the project proceeded, which took longer than intended and exceeded the buffer limit.
Budget constraints
With no prior platform for blue and grey-collar employees in Tamil Nadu and a constrained budget, the expenditures for market strategies and application development couldn't match the plan and demand.
Primary colour:
Maize (Crayola)
RGB: R246 G204 B67
CMYK: C0 M17 Y73 K4
HEX: #F6CC43
Primary colour:
Space Cadet
RGB: R31 G40 B91
CMYK: C66 M56 Y0 K64
HEX: #1F285B
Secondary colour:
Chinese Black
RGB: R18 G18 B18
CMYK: C1 M1 Y1 K93
HEX: #121212
Secondary colour:
Light Grey
RGB: R212 G212 B211
CMYK: C16 M12 Y13 K0
HEX: #d4d4d3
Secondary colour:
White
RGB: R255 G255 B255
CMYK: C0 M0 Y0 K0
HEX: #ffffff
Open Sans
Heading
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()_+{}’”[]<>\
Concluding thoughts
The client was happy with the end result. Working for small firms allows us a lot of creative flexibility. This job allowed me to learn more about makeup artistry and current market trends among freelance artists and studios.
